BOXPARK Shoreditch is a retail revolution – The Home of pop-ups. Based in the heart of East London, for the next four years. BOXPARK strips and refits shipping containers to create unique, low cost, low risk, ‘box shops.’ No high street retailers – just carefully selected, groundbreaking brands by invitation only to create a revolutionary mix – and simply great products.
With the massive success of 2012's holiday ‘Win a Free pop-up’ competition, and the first round of the winter/spring 2013 competition, Boxpark has extended the chance to win a RENT-FREE unit at Boxpark. Winners, London Loves LA launched in December of 2012 with the chance to take over a unit over the Christmas holidays.
“I’d heard about what We Are Pop Up do and we were already looking for a pop-up space so when we found about the contest it was perfect." - London Loves LA
With so many exciting and innovative brands sending in their applications, Boxpark and We Are Pop Up chose to extend the opportunity to two lucky runners up. Finchittida Finch opened in January and received an incredible response from press and consumers with coverage in titles such as Urban Junkies and The Up and Coming.
“We love it, we feel like it’s our HQ. Being in Shoreditch is great and the East London line has just opened, so travel is easy. "When we had our launch party, a few customers came especially to meet us and check out our products in real life. It was really great to meet them. This shop has given us the opportunity to extend our brand and products to people who just walk by. And sharing BOXPARK’s newsletter announcements with our social media networks has been really valuable. BOXPARK has been supportive and quite a lot of people have come in from their announcements alone.” - Finchittida Finch
China Doll Boutique has just recently opened up, with a full calendar of events and special offers ready to roll out in the upcoming weeks. They’re using this opportunity to host a special bloggers night for VIP's as well as a consumer launch the beginning of March.
As an exciting way to create buzz around a brand, a Boxpark pop-up shop allows the owner to interact face-to-face with consumers and express their concept within the innovative space. Starting from a basic Boxpark shop fit, the retailer is able to decorate their space as creatively as they like, designing their personal backdrop for products to be displayed. This is the perfect opportunity to grow brand awareness, host an intimate launch party, run a special offer and attract journalists to visit and review the shop.
BOXPARK Shoreditch are, once again, offering the chance to win a rent-free pop-up unit, this time for three months this Spring/Summer 2013. Immersed in the heart of East London’s Fashion and art district, this opportunity of a lifetime could be the perfect platform for any business owner, artists or designer. All ideas are welcome and the top 3 finalists will be called in to meet with the BOXPARK team for the finalist to be announced shortly thereafter.
Supported by pop-up professionals, We Are Pop Up the chance to “Win a RENT-FREE pop-up at BOXPARK” provides full PR and Marketing support with the winner to receive a full feature in both We Are Pop Up and online city specialist Londonist.
Boxpark has made it even easier for competitions winners to set up shop right away. The shop-fit includes: An industrial heater, air-conditioner & shutter, full-length modular shelving, storage and supplies rooms, till counter and auxiliary shelving units.
The winner will be awarded:
3 Months RENT FREE - Equivalent to £5k +VAT in rental costs
A full shop-fit valued at £25,000
Payments required before opening:
- £1250 Service Charge - a one-time fee
- £150 Electricity per month
In all cases and for all options:
Business rates would apply and you would need to contact Hackney Council for fees.
All Boxpark fees quoted are exclusive of VAT
The successful brand will have the opportunity to remain at BOXPARK for a longer term at cost
Make sure you include all of these details in your application:
Sign Up or (if you already have an account) Log In to We Are Pop Up
Create A Project For Your BOXPARK Shop
Request Space in Region: London > Borough: Hackney
For Press: Kate Cameron firstname.lastname@example.org
For We Are Pop Up: Mike Salter email@example.com
For BOXPARK: Agee Johnston firstname.lastname@example.org