Public.Factory is co-retailing at its finest. Yazid Aksas' shop gives consumer brands a shop-in-shop in a premium retail location with flexible terms and without all the typical costs. Public.Factory sits squarely in Soho, at the Soho Grand Hotel. Unlike a pop up shop, brands can stay with Public.Factory for months or years as they release new styles. Launch your brand here, feature it for a season, host a launch event - or as many events as you'd like, actually.
Public.Factory gives you 100 square feet of space and complete flexibility in curation. The team staffs and runs the store, so all that you're responsible for is setting up a beautiful shop. For brands from New York, Tokyo, Sao Paulo and beyond, Public.Factory is perfect for mid- to long-term retail.
Brands appearing at Public.Factory include Rhone, Whyred, Enter, Orikami, MBM Paris, Mott & Bow, Cockpit USA, Lareymondie, Elkel. Art installation by Diego Montoya.
NOTE: You can host as many events here as you can handle. Set the city on fire.
"Yazid Aksas is coming to the rescue of young New York labels," wrote Racked this summer.